Original style advices directly from two outstanding guests

Two special guests from complementary backgrounds, clothes and accessories from the new Spring Summer 2021 collection and 24 complete looks to be created.
These are the ingredients of the Max Mara Style Challenge, a fashion game that creates original outfits destined to become must-haves. The first episode will be online soon: stay tuned!

Introducing Tamu McPherson and Candela Pelizza

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Tamu McPherson

Digital Creative Director

 

Founder of the AllThePrettyBirds website, photographer and trend forecaster, editor and contributor to the most important fashion magazines.

A permanent fixture in the front row of major international fashion shows.

 

Candela Pelizza

Digital Projects Image Director 

 

An international talent with an inimitable personality, she is the curator of a range of editorial and creative projects to which she imparts her unique style and her legendary joie de vivre.

THE POWER OF STYLE

Max Mara has always helped women so that they can express themselves and concentrate on their goals, supporting them on a daily basis. Tamu and Candela put this concept into play in their suggested looks.

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Empowerment Max Mara
Consciousness Max Mara

LET YOUR OUTFIT SPEAK FOR YOU

A woman draws strength and energy from the clothes she wears and Max Mara helps her acquire awareness of herself and of the world around her.
What do you think Tamu and Candela’s consciousness outfits will be like?

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LESS IS THE NEW MORE

The essentials are essential and these clothes should always be found in a woman’s wardrobe. Then you can make them look incredible with a single accessory or a small detail. Discover how Tamu and Candela do just that.

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Essentiality Max Mara
Playfulness Max Mara

LET'S PLAY WITH FASHION

Tamu and Candela play with the season’s colours and prints to create fun looks that bring a touch of playfulness to our daily lives.

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Discover the looks created by Tamu and Candela