Max Mara Resort 2023 - Vai lenço feliz

The lush gardens of the Calouste Gulbenkian Foundation in Lisbon are the setting for the Max Mara Resort 2023 fashion show. Among the Foundation’s treasures is a painting by Nikias Skapinakis of the poet Natália Correia: she is the muse of the Resort collection.
Correia’s powerful personality placed her at the heart of Portuguese cultural life in the 1970’s and ‘80’s where she became symbolic of a seductive and unconventional femininity. With this collection, Max Mara pays homage to Portuguese culture - from the haunting melodies of fado, music of love and passion to the Lenços de namorados do Minho, "handkerchiefs of lovers". In tribute, Max Mara delivers its own powerful message of passion: "Vai lenço feliz"

Discover a preview of all the looks from the Max Mara Resort 2023 collection.

The Portuguese inspiration translates into voluptuous silhouettes and gathered skirts with dramatic volumes. Correia’s femininity is reflected in seductive sheath dresses, while pleated taffeta recalls the look of the famous fado singer, Amália Rodrigues, at whose performances Correia was a regular. A coat is perfectly matched to each dress. Hearts, flowers and doves inspired by the style of the Lenços de namorados do Minho are interpreted in brooches studded with crystals and in prints on t-shirts along with Max Mara’s own love poem. Lenço de namorados do Minho is a handcrafted product certified by Adere Certifica with a Registered Trademark and a Geographical Indication belonging to Adere-Minho.

THE NEW COLOUR PALETTE

The power and energy of colours like paprika red, violet iris, mustard yellow, marine blue, and earthy green accentuate the bold and sensual femininity of the collection.

THE NEW COLOUR PALETTE

The power and energy of colours like paprika red, violet iris, mustard yellow, marine blue, and earthy green accentuate the bold and sensual femininity of the collection.

Carminho

In a vibrant celebration of Portuguese culture, the gifted young fado singer Carminho, has walked the Max Mara runway in occasion of the Max Mara Resort 2023. She is the heir of fado tradition and she's marking the genre’s history creating her own fado repertoire.

Resort 23 F Max Mara
Resort 23 G Max Mara