FASHIONOCRACY
MAX MARA FALL WINTER 2021

The Max Mara woman is like a queen. She has led the way since 1951, when Achille Maramotti founded Max Mara with “solicitor’s and doctor’s wives” in mind. An excellent decision. Because those strong, determined women went on to establish themselves in the workplace. And Max Mara has always been at their side.

The new Anniversary advertising campaign pays homage to the Max Mara woman and the journey she has been on since 1951. Photographed and directed by Steven Meisel, it celebrates a variety of cultures and different ages. Featuring Chloe Oh, Amar Akway, Sofia Steinberg, Jits Bootsma, Mona Tougaard and Malgosia Bela, the cast reflects the global family that the Max Mara woman of today belongs to.

Fw21 A Max Mara
Fw21 B Max Mara